• RAI 3 "Pressa Diretta" Primetime Interview on privacy, surveillance capitalism and predictive algorithms
  • RAI Interview on 'Digital World: From Social to Psyche' [link]
  • BrainBar interview with TheNextWeb on the future of data [link]
  • Wired Inteview (I. Lapowsky) on future of digital footprints research [link]
  • Swedish Public Radio Science Programme - 'The Propaganda Machine' [part 1][part 2][part 3]
  • Fat Rat Films short feature for Mind-Reading Algorithms Are Stealing Our Democracy [Watch]
  • Current Biology Feature on Big Data in Psychology & Facebook Crisis, by M. Gross [link]
  • Elysium Magazine (BG) on Big Data in business and society [In Print Spring Issue 2018, read extract]
  • Interview after IAC Prague on advertising ethics, in Czech [April 2018, link]
  • Wall Street Journal on University and Facebook [14 April 2018, link]
  • BBC World Service Tech Tent, with R. Cellan-Jones on "Who's Watching You Online?" [listen]
  • Landline Network Magazine on Psychometrics in Cybersecurity [January 2018]
  • CambridgeTV feature on Big Data ethics
  • Consumerology London White Paper
  • La Repubblica interview on Big Data, V. Strambi [link]
  • Documentary on privacy commissioned by
  • Mediashift interview on AI, Automation and Personalisation in the newsroom at Vienna GEN Summit 2017 [link]
  • ZDF Foreign Affairs Journal Feature on political applications of Big Data (16.00"-19.00") [link]
  • interview (with M. Senk) on Engage presentation [link]
  • Communicate Middle East on psychometric targeting for brands 30.05.17 [link]
  • NTV (Turkey) on use of digital footprints in market research, after IPSOS MORI Keynote 24.05.17
  • Posta Newspaper on future of HR and market research (Turkey) 23.05.17
  • Forbes Mexico on personalisation in social media, with Karla Santiago 18.05.17
  • Interview for Seznam.Cz (Pavel Eichler) at DOX on future democracy 17.05.17
  • Interview for Czech Magazine RESPEKT, with Petr Horky 17.05.17 [link]
  • Live on BBC4 Radio Today, with Mishal Husain 09.05.17 [listen at 2.25"]
  • Interview for Documentary on Facebook and Microtargeting, RAI Report airs 22.05.17 [link]
  • Prosa DK feature on ethics of Big Data profiling, by Dan Mygind (in Danish) p.16-24 [link]
  • "Vox Pop: Data Brokers" - subtitled. discussion around predictive algorithms in society [link, 16.30-20.30]
  • Ich weiƟ, wer Du bist ("I know who you are") - subtitled. 1hr documentary on privacy and the all-seeing society for Arte.De TV channel [link, at 30"]
  • Post-talk snippet at Days of Communication Rovinj, MarketingMagazin [view]
  • Interviewed by WNYC Radio for Note to Self/Privacy Paradox feature on AMS [link]
  • Creating Dialogue around Psychometrics in eCommerce, by Inviqa for Figaro Digital [link]
  • IEEE Security & Privacy Magazine December 2016, on psychometrics, security and 'the dark side' [link p.76]
  • Putting control of personal data back into consumers' hands, Cambridge Enterprise feature [link]
  • Big Data spotlight in the University of Cambridge Research Horizons Magazine (Issue 27, page 31) [link]
  • Marketing Experiments feature on psychologically tailored advertising, based on SPSP poster 2015 [link]
  • Telegraph print exclusive regarding research study into entrepreneurship, 9 June 2015 [link]
  • Cambridge News profile in the 'Ask an Academic' and Education section, 11 March 2015 [link]
  • Ignites (Financial Times) article on the use of psychometrics in finance [link], 2 March 2015
  • Cambridge News feature on Apply Magic Sauce, 20 Jan 2015 [link]
  • Express-TV Production 1hr-long documentary on privacy issues (in production) [link]
  • Profile and illustration by K. Damani for Cam Creatives [link]

Predictive World

Within the first 3 weeks, over 1 million people had used Predictive World to discover what our cyber-system can predict about them. We built the custom data infrastructure that powers the site, as well as gathering research papers that govern the interactions between variables and providing access to Apply Magic Sauce API. Predictive World was built in collaboration with Sid Lee Paris and Stink Digital Paris

Marketing/Comms projects

  • Marketing Experiments feature on psychologically tailored advertising, based on SPSP poster 2015 [link]
  • Quoted in PR Week press release regarding consultancy on Predictive Big Data, 12 Dec 2014 [link]

Hilton Apps (Holiday Matchmaker, Explorer & Magic Moments)

Psychology of Entrepreneurship Report (for Barclays)

Automotive Personalisation (with Nissan)


  • Quoted by on music preference and personality following Reeperbahn conference presentation [link]
  • "Shift - Living in the Digital World", feature on 10 years of Facebook [link]
  • Coverage of PNAS 'Facebook Likes' study (2013) - Kosinski, Stillwell, Graepel [link]


  • The Predictive World project was awarded D&AD Graphite Pencil in the Digital Design/Websites category, for 'stand-out work, beautifully executed with an original and inspiring idea at its core'. It also won a Gold Cube for Data Visualisation and a Bronze Cube for Interactive Website at the 96th ADC Award
  • The SAP Perfect Match App won 35 awards in 2017, in categories including In-House Innovation in Recruitment and Best Candidate Experience (at Recruiter Awards 2017), Best employer brand innovation (GOLD, at Employment Brand Management Awards 2017), and awards for Excellence in HR through Technology and Innovation in Recruitment (Global Best Employer Brand Awards)
  • The Hilton Holiday Matchmaker App won 3rd place at the Travel Marketing Awards 2016, for 'Most Innovative Marketing Campaign'
  • In June 2014, I was shortlisted for the DataIQ Talent Awards in the 'Marketing Technologist' category