Research

Academic Publications

  • Entrepreneurial personality predicts business creation across cultures and industry sectors (in prep). with J. Suárez-Álvarez, S. C. Matz, C. Gibbons, V. Mahalingam, D. Stillwell
  • Facebook as a Social Science Research Tool: Opportunities, Challenges, Ethical Considerations and Practical Guidelines by M. Kosinski, S. Matz, S. Gosling, V. Popov, D. Stillwell, American Psychologist, 2015 [Manuscript][link]
  • Using The Big Five For Customised Advertising On Facebook (poster) by Matz, S., Popov, V., Kosinski, M., Stillwell, D., Annual Meeting of the Society for Personality and Social Psychology (SPSP), 2015
  • Using Big Data in Real-Life Online Marketing: Personality-targeted and tailored advertising on Facebook (poster) by Matz, S., Chan, A.F., Popov, V., Stillwell, D. & Kosinski, M. Association for Psychological Science Convention (APS), 2014 [link][download]
  • Occasional Reviewer for the Communications of the ACM

Industry Reports

  • The Smile Back Project: Understanding Psychology, Oral Health & Smiling, Largest ever study of smiles and psychological data [in prep]
  • Trust and Predictive Technologies 2016, Thought leadership report on privacy, prediction and personalisation, drawing on my study at www.predictivedataproject.com [View PDF] [MarketingWeek][Edelman Global]
  • The Psychology of Entrepreneurship, Global psychometric research study for Barclays, with S. Matz, V. Mahalingam and D. Stillwell, June 2015 [link]
  • The Internet is Illegal in Europe, discussion of legal implications of psychological research for the EU, RoosterGNN, June 2014 [link]
  • Big Data for HR: New Frontier or Failed Experiment?, 2014 Big Data Campaign, distributed with CityAM, 12.06.14 [link]

Other

  • The Story of What Was Hidden in Our Genes: A Lecture by James Flynn, lecture summary for the Psychometrics Centre website [link]
  • I am an Occasional Reviewer for the Communications of the ACM