Vesselin Popov is the Executive Director of the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He is responsible for all strategic and operational aspects of the Centre's work including the coordination of commercial partnerships that put cutting-edge academic research into practice.

Vess is passionate about increasing the understanding and use of Big Data Psychology in business and the community and, since joining the Centre in 2013, has accrued a wealth of experience in managing complex psychometric projects. He is a Law graduate of Trinity College, Cambridge and an experienced public speaker on topics including artificial intelligence, HR strategy, personalised marketing, online privacy and more.